Question 3
Practical assignment (problem solving)
- You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.
- You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.
I use whole week just walking around and thinking about these questions.
Here are the results
SPOON:
S – Spoon made of a crystallized powder, which melts into a tasty drink. It can be used in both cold and hot water. All of the tastes contain different minerals and vitamins, which make them a healthy and attractive drink for children and adults. Colorful spoons attract children.
C – Spoon made of soft plastic material – small children friendly. Combined with a thermometer, so parents can check temperature of their children food. Spoon changes color depends on temperature, which can be personalized.
A – Adapted a toothpick at the end of spoon.
M – Minimized spoon made of soft and sterile material. Circle with a diameter of 1,5 cm, designed to help people to put on contact lenses without using their fingers. Women do not have to worry about long fingernails anymore!
P – Spoonia – is a new instrument a size of a teaspoon, wooden with four strings. Fits easily in a regular pocket.
E – Scradle – A wooden cradle with soft feeling, will help the most grumpy kids to feel asleep.
R – Combination of two high quality metal spoons will result with a salad spoon or a tea infuser.
RICE:
S – Simple and elegant metal box.
C – Wooden bowl, which can be used as a regular bowl once it is empty.
A – A plastic tube package with a top closing of one portion measure.
M – Box made of 12 cartoon boxes. Each box is a size of one portion.
P – Beautiful, silk purse filled with the whites rice one can find. People use rice on weddings, why don’t make a special rice bag for this occasion? Purse can be personalized – different silk colors, special text can be added.
E – Eliminate cooking time. Rice already cooked and ready to eat.
R – Ecological rice in eco package made of recycled paper.
I chose The Wedding Rice, here is how I imagine it. Very simple and elegant.
