Week 26 – Create a Logo

Practical assignment (observation and analysis)  

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

1. Exploration
   Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
2. Focus
   Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
3. Construction
   Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
4. Testing
   Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
5. Refinement
   Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

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All of the sketches are gathered in one PDF file here.

Updated logo

Exploration

You can find a PDF with sketches here. I decided to call the dog food products “Happy”.

Focus

Here are the three thumbnails which I chose.

1. Bone – I find it strange that it does not appear in dog food logos.
   I think that it is a good idea, as bone is associated with dogs. Also it is a simple motive and we do know that a simple logo is a good logo.
2. Nose and smile – a piece of a smiling dog, big nose and teeth shows a happy dog.
3. A profile of a smiling dog. As the option 2 it shows a happy dog, this time it would be much simpler, just an outline.

Construction & Testing

PDF with logos.
I asked a couple of people and they said:

“1 is cool and different, nr 2 simple and classic. I think I like nr 1 best.”
“I am simple and classic and would go with nr 2″
” nr 2 and 3 ok, I don´t like nr 1.”
“nr 2 is the best”

Refinement

I decided to go with bright colors and simple motive.