Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:
- Can customers clearly see your product in your Point of Sale elements?
Do you use your Point of Sale to also showcase your actual product?
- Brand Integration
Does it integrate with the brand’s look and feel?
- Designed to sell!
Does it persuade customers to buy your product?
Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in your brand manual as a PDF.
Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.
- Yes, my product brings attention of customers who are passing by the shelf, it can even be seen by customers who are in other alleys, as there is a higher banner on top of the shelf.
- Yes, color palette and infographic are the same, it also contain the same information.
- Yes, there are all important benefits highlighted on the side of the shelf. It brings positivity to customers, who are invited to make theirs dogs happy.