Define the Gestalt Theory in your own words.
Gestalt Theory says that a group of elements makes a bigger picture with a different meaning.
Page through a magazine or newspaper or browse the Internet and find a different logo for each of the Gestalt principles. Explain in your own words, which logos are showing which principles, motivate your answer.
- similarity
Here, objects are almost identical, except the violet one.
The way they are placed makes a viewer see a peacock.
- continuation
In this case viewer´s eyes are guided through the “space” to the star.
- closure
You can see a gorilla and a lion in this logo, even though their figures are not completely closed.
- proximity
Although, the these are four separate shapes, because of how close they are to each other, one sees them as a group.
- figure and ground
You can easily differentiate a white man from its color background.
- figure
The apple is a figure, the white space around it is a background.
Find examples of four themes of thinking, and explain your choices.
- KISS – Keep it Short and Simple.
I think that the best example of a simple logo is Apple. Everyone knows that Apple´s logo is actually an apple. They could not make it simpler or better.
- Text minimization.
Logo og Google consist of only one word – google.
- Focus.
In this logo the essential message is included – games.
- White space.
White space is important in all logo designs, but in some cases it might do more than one think.
