Define the Gestalt Theory in your own words.
Gestalt Theory says that a group of elements makes a bigger picture with a different meaning.
Page through a magazine or newspaper or browse the Internet and find a different logo for each of the Gestalt principles. Explain in your own words, which logos are showing which principles, motivate your answer.
Here, objects are almost identical, except the violet one.
The way they are placed makes a viewer see a peacock.
In this case viewer´s eyes are guided through the “space” to the star.
You can see a gorilla and a lion in this logo, even though their figures are not completely closed.
Although, the these are four separate shapes, because of how close they are to each other, one sees them as a group.
- figure and ground
You can easily differentiate a white man from its color background.
The apple is a figure, the white space around it is a background.
Find examples of four themes of thinking, and explain your choices.
- KISS – Keep it Short and Simple.
I think that the best example of a simple logo is Apple. Everyone knows that Apple´s logo is actually an apple. They could not make it simpler or better.
- Text minimization.
Logo og Google consist of only one word – google.
In this logo the essential message is included – games.
- White space.
White space is important in all logo designs, but in some cases it might do more than one think.