Define the term “typography” in your own words. Typography is the art of arranging words and letters and their relation to each other.
Write a few sentences explaining what typography is not. Typography is not handwriting, graffiti, lettering, carving letters into stone or wood by hand, sign-writing and building letters out of matchsticks.
Find a case study on typeface development on the Internet (similar to the ones in Addendum A). Explain which medium (small format printing, large format printing, mobile devices, etc.) the font developed is best suited for and why. Keep legibility, size and style in mind. “The Making of Magasin” by Laura Meseguer Magasin designed by Laura Meseguer is based on fluid handwriting typefaces. This font is best suited for magazine headlines, brands and packaging. The wavy shapes and handwriting style make it difficult and rather tiring for a reader for use in long paragraphs.
Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from ﬁrst thing in the morning to last thing at night.
Keep this diary within a research folder or sketchbook. You should be prepared to use photography, photocopying and other means where necessary to evidence what you ﬁnd, as well as collecting ﬁrst-hand examples of typographic design.
Make notes or comments to reﬂect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?
Choose two examples of design that you have collected that you consider to have either good or bad qualities. Try to analyse these further in terms of their typography. Can you identify the typefaces being used? Does the typography communicate successfully? If so, why? If not, why not?
Complete the exercise files that came with the Lynda video Indesign Typography. Upload them to WordPress.
Use your design software to design a newspaper front page. Pay special attention to typography (size, leading, column width, etc.).
Use your design software to design a double-page spread (DPS) for your favourite magazine. (Look at an example of a DPS here.)