Week 11 – Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing:

• Conduct research
  Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?)
  interview with client their employees, market research, clarify vision, strategies, goals and values.
• Clarify the strategy
  What do you think should be included in a creative brief? (As a designer, what would you consider vital information in such a brief?)
  interpret research: what the brand stands for, name, slogans, goals, strategy, positioning.
• Design the identity
  How would you approach the findings from the research and the clarified strategy? (What would your first steps be once you’ve received feedback and a brief?)
  brainstorm, develop brand identity, brand architecture.
• Create touchpoints
  What do you think is meant by touchpoints? (What, do you think, should be included in the term “touchpoints”? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.
  finalize brand identity, develop look and feel, initiate trademark protection, apply brand architecture. Each touchpoint (poster, logo, business card, brochure, etc)  should be a part of bigger picture, so if you put all of them together they are connected and create the brand.
• Manage the assets
  How would you nurture and grow the brand that you’ve created? (You may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas.)
  develop standards and guidelines. Make sure that the brand up to date and everything is as it should be – followed by standards and guidelines created before. Some things may need to be updated or changed due with time.