Author: paulinaregina

Posted in Learning Activity GRA 2

Week 22 – Visualise Your Ideas

Posted on by paulinaregina

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

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Storyboard of the word “wave”
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Posted in Learning Activity GRA 2

Week 21 – Playing With Ideas

Posted on by paulinaregina

If the idea is at the heart of everything, then I would like you to think of a movie that you love. Then look at its current title sequence and come up with a new one.

Sketch up the rough idea in the form of a storyboard. Your storyboard needs to be at 30 frames and should be for at least 1minute of motion design

Please scan and upload this activity to your WordPress blog.

Below you will find Opening of Alice in Wonderland.

 

Posted in Learning Activity GRA 2

Week 19 – Planning a Fashion Shoot

Posted on by paulinaregina

Question 1    

  • In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.
    once you know the concept, you should find a location, model, stylist and a makeup artist. You should also make a mood boards, storyboard and a shotlist.
  • What are the stylist’s duties?
    To make sure that the model looks good and have all needed accessories.
  • List your duties as photographer
    make a shotlist, get all necessary equipment and permissions. Create good work atmosphere.
  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

Question 2   

Watch the tutorial on Lynda.com: Douglas Kirkland on Photography: Editorial Assignment

  • Plan a Snow White themed fashion shoot.
  • Create a mood board for hair, make-up and fashion.
  • Create a storyboard
  • Create a shot list
  • Create a timeline for the shoot day
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Week 13 – A personal survey & Preparing for Brand Development

Posted on by paulinaregina

Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.

Step 1

Look at the Core Interview Questions on page 103 and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.

Step 2

Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.

Step 3

Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.

  1. Refer to the Brand Brief Schematic on p.121 and write, in detail, the following about your client from Assignment 1:
    1. Attributes
    2. Vision and mission
    3. Key products or services – list these in detail
    4. Key competitors – list three
    5. Competitive advantage
    6. Key stakeholders
    7. Value proposition
    8. Target market
  2. Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet.

Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented

Posted in Learning Activity GRA 2

Week 11 – Acquainting yourself with the work process

Posted on by paulinaregina

Consider the different steps in the work process and answer the following questions in writing:

  • Conduct research
    Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?)
    interview with client their employees, market research, clarify vision, strategies, goals and values.
  • Clarify the strategy
    What do you think should be included in a creative brief? (As a designer, what would you consider vital information in such a brief?)
    interpret research: what the brand stands for, name, slogans, goals, strategy, positioning.
  • Design the identity
    How would you approach the findings from the research and the clarified strategy? (What would your first steps be once you’ve received feedback and a brief?)
    brainstorm, develop brand identity, brand architecture.
  • Create touchpoints
    What do you think is meant by touchpoints? (What, do you think, should be included in the term “touchpoints”? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.
    finalize brand identity, develop look and feel, initiate trademark protection, apply brand architecture. Each touchpoint (poster, logo, business card, brochure, etc)  should be a part of bigger picture, so if you put all of them together they are connected and create the brand.
  • Manage the assets
    How would you nurture and grow the brand that you’ve created? (You may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas.)
    develop standards and guidelines. Make sure that the brand up to date and everything is as it should be – followed by standards and guidelines created before. Some things may need to be updated or changed due with time.