Hi,
Could you please take a look and mark which logo you like most?
https://goo.gl/forms/d5dfdhsJZjDgLkl62
Thank you!
Hi,
Could you please take a look and mark which logo you like most?
https://goo.gl/forms/d5dfdhsJZjDgLkl62
Thank you!
Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.
Look at the Core Interview Questions on page 103 and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.
Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.
Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.
Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented
Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:
Continue reading “Week 12 – A Knack for Names & the Components of Visual Identity”
Consider the different steps in the work process and answer the following questions in writing:
Watch the movie “” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the following questions:
Create touchpoints – As this is a focused campaign, you may have one touchpoint only; describe how you would activate your campaign using this touchpoint. If you need to, you may do sketches that would aid your communication.
Manage the assets – As this is not a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use. Also state what your follow-up steps would be to strengthen your message. For example, you’ve done research and decided to give free vouchers along with every boarding pass handed out. How would you collect feedback from consumers or how would you communicate to them at the airport, on the flight, etc. to support your campaign?
1. Wait until it’s almost dark outside. Take your camera and go and sit in a busy tourist area. Choose a building or statue to photograph. Place your camera on a tripod and set the shutter speed to 30 seconds or more. (If you don’t have a tripod, something stable, like a chair, will also work.)
Take a look at your photograph. Do you see a lot of people in it or just the building/statue?
2. Wait until it’s dark. Go and stand on a bridge over a busy street (or look from the window of a high-rise building). Place your camera on a tripod and set your shutter speed to 30 seconds or more. Inspect your photograph. What do you see?
3. Ask a friend to help you with this activity. Choose a dark room in your house and switch off the lights. Place your camera on a tripod and set your shutter speed to 30 seconds or more. Ask your friend to “draw” a picture in the air using a flashlight. Take a look at your photograph. What do you see? This fun activity is called light painting. Try an easy pattern first, but also a more complicated one.
Draw up a list of the most important aspects of a product photograph. Refer to shadows, lighting, quality, ISO and editing in your answer. Mention at least five things.
Continue reading “Week 9 -Mastering the Art of Product Photography”
Have a look at all the tasks and lessons you have done over the last few weeks. Your task now is to make a cover/a front page for your very own magazine.
About the project
A foreign publishing house has plans to publish a new magazine and has contacted you to do the project. They have an idea of what the magazine will be about and have finished articles. They just do not have any visual idea or strategy for the magazine itself. Your job is to come up with a concise strategy and visual concept that forms the basis of the magazine as well as the layout.
I decided to name the magazine “Healthy Planet”.
Here is the logo development process. Continue reading “Mandatory Assignment 01 – Magazine Design”