Posted in Learning Activity GRA 1

Week 31 – Customise a WordPress Site

Take your theme that you have installed on your hosting account and customise it as per this module. Then I want you to find some WordPress hacks that you can use to customise your website even further. The main thing with this project is to not just do things for the sake of doing them. I would like you to explain the tweaks that you have made and your reasoning for adding certain features. Please upload a Word doc along with your assignment, so that I can see why you’ve made certain decisions.

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Posted in Learning Activity GRA 1

Week 30 – Working with WordPress

Firstly you need to download and install WordPress using Dreamweaver. Then publish it to your web hosting account. Create a subfolder if you wish to avvoid conflicts with previous websites.

After all the “admin” is complete, you can start having some fun.
Choose and download a theme that best suits you and install it. Then customise this theme in order to create a portfolio website for yourself.

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Posted in Learning Activity GRA 1

Week 29 – Point of Sale

Part A

Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:

  1. Can customers clearly see your product in your Point of Sale elements?
    Do you use your Point of Sale to also showcase your actual product?
  2. Brand Integration
    Does it integrate with the brand’s look and feel?
  3. Designed to sell!
    Does it persuade customers to buy your product?

Part B

Brand manual.
Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in your brand manual as a PDF.

Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.

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Posted in Learning Activity GRA 1

Week 28 – Packaging

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?

Do your design according to the following steps:

  1. Exploration
    Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
  2. Brand integration
    Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
    Hand in a picture of your thumbnails, mock-ups, logo and brochure together.
  3. Design
    Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.
  4. Presentation
    Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?
Posted in Learning Activity GRA 1

Week 27 – Illustration, Infographic and Brochure

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson.
You must illustrate an infographic and design a brochure:

1. Illustration of infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

2. Design of brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

Posted in Learning Activity GRA 1

Week 26 – Create a Logo

Practical assignment (observation and analysis)  

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

  1. Exploration
    Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
  2. Focus
    Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
  3. Construction
    Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
  4. Testing
    Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
  5. Refinement
    Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

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Posted in Learning Activity GRA 1

Week 25 – Market Your Website

Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:

  1. Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
  2. Make a detailed list of how you would market your website. Remember to keep your budget in mind.
  3. What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
  4. Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!

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Posted in Learning Activity GRA 1

Week 24 – Coding Basics

Take the basic website you have designed in your previous two Learning Activities in this module (Learning Activity – Put Thought Into Your Design and Learning Activity – Planning the Structure) and convert that into HTML and CSS code.

This will help you understand the importance between the design and the programming phase and how they work together.

Don’t stress if you can’t get everything right, just do as much as you can.

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Posted in Learning Activity GRA 1

Week 23 – Planning the Structure

Create the structure of your web page (from Learning Activity – Put Thought Into Your Design) in terms of HTML files and folders. You need to set these up so that you are ready to code your website.

First use a pen and paper to do your planning; then do it on the computer when you are sure of your structure.

Please upload this activity to your WordPress blog. Remember to scan and include your initial planning that you did on paper.

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