Posted in Learning Activity GRA 2

Week 22 – Visualise Your Ideas

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

FullSizeRender 19
Storyboard of the word “wave”
Posted in Learning Activity GRA 2

Week 21 – Playing With Ideas

If the idea is at the heart of everything, then I would like you to think of a movie that you love. Then look at its current title sequence and come up with a new one.

Sketch up the rough idea in the form of a storyboard. Your storyboard needs to be at 30 frames and should be for at least 1minute of motion design

Please scan and upload this activity to your WordPress blog.

Below you will find Opening of Alice in Wonderland.


Posted in Learning Activity GRA 2

Week 19 – Planning a Fashion Shoot

Question 1    

  • In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.
    once you know the concept, you should find a location, model, stylist and a makeup artist. You should also make a mood boards, storyboard and a shotlist.
  • What are the stylist’s duties?
    To make sure that the model looks good and have all needed accessories.
  • List your duties as photographer
    make a shotlist, get all necessary equipment and permissions. Create good work atmosphere.
  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

Question 2   

Watch the tutorial on Douglas Kirkland on Photography: Editorial Assignment

  • Plan a Snow White themed fashion shoot.
  • Create a mood board for hair, make-up and fashion.
  • Create a storyboard
  • Create a shot list
  • Create a timeline for the shoot day
Posted in Learning Activity GRA 2

Week 11 – Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing:

  • Conduct research
    Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?)
    interview with client their employees, market research, clarify vision, strategies, goals and values.
  • Clarify the strategy
    What do you think should be included in a creative brief? (As a designer, what would you consider vital information in such a brief?)
    interpret research: what the brand stands for, name, slogans, goals, strategy, positioning.
  • Design the identity
    How would you approach the findings from the research and the clarified strategy? (What would your first steps be once you’ve received feedback and a brief?)
    brainstorm, develop brand identity, brand architecture.
  • Create touchpoints
    What do you think is meant by touchpoints? (What, do you think, should be included in the term “touchpoints”? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.
    finalize brand identity, develop look and feel, initiate trademark protection, apply brand architecture. Each touchpoint (poster, logo, business card, brochure, etc)  should be a part of bigger picture, so if you put all of them together they are connected and create the brand.
  • Manage the assets
    How would you nurture and grow the brand that you’ve created? (You may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas.)
    develop standards and guidelines. Make sure that the brand up to date and everything is as it should be – followed by standards and guidelines created before. Some things may need to be updated or changed due with time.
Posted in Learning Activity GRA 2

Week 11 – Having fun with brand identity

The Greatest Movie Ever SoldDesign strategy takes form in life

Watch the movie “” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the following questions:

  1. Do you think the movie provides insight or detail into what drives product placement in entertainment?
    If so, what have you learnt from that? If not, how would you change aspects of the movie to reflect insight on this?
    Yes. Product placement is important both for the movie and for the brands which are placed in it. Movie can gain sponsors in exchange for promoting brands in it. However, both movie and brands have to decide if they want to be associated with a each other and how it reflects on them.
  2. What have you observed about presentations of visual strategies/brand identity?
    Brands have to be careful and make sure that a movie in which they are placed sends a right message about their product. 
  3. Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learnt? What has changed your pre-conceived ideas? Do you think there’s relevance in this case study? How could you apply your observations in real life?
    The movie shows that brands and commercials are everywhere. They are so big part of the world around us that sometimes we don’t even notice it anymore. They get into our mind on daily basis and try to convince us that we need a product, we want a product or that we are less of a person without a product.
  4. From the findings above (question 3) imagine that the international coffee brand, Starbucks, is your client. Give one complete strategy for a small activation campaign to advertise Starbucks on aeroplanes. Give one idea of how you would do this, by following the 5 steps of the work process. To guide you, follow the points below and do a write-up of your idea as well as the steps you followed:

  5. Conduct research
     – you can visit the website as part of your research. Also think of quick research methods, such as surveys done on family and friends.Clarify the strategy – Once you’ve conducted quick research, do a write-up of your findings and create your own brief.
    Design the identity
     – Here you do not need to go into lengthy design, but create sketches of your ideas and remember to think about the movie for inspiration.

    Create touchpoints – As this is a focused campaign, you may have one touchpoint only; describe how you would activate your campaign using this touchpoint. If you need to, you may do sketches that would aid your communication.

    Manage the assets – As this is not a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use. Also state what your follow-up steps would be to strengthen your message. For example, you’ve done research and decided to give free vouchers along with every boarding pass handed out. How would you collect feedback from consumers or how would you communicate to them at the airport, on the flight, etc. to support your campaign?

Posted in Learning Activity GRA 2

Week 10 – Shooting in Low-Light Conditions

Question 1

  1. Describe the steps that you will take to ensure that you take a high quality photograph in low light conditions. Refer to exposure, lenses, tripods, colour temperature, flash and ISO. Your answer should be a minimum of 350 words.

Question 2

  1. Watch the Lynda course Foundations of Photography: Night and Low Light by Ben Long (4h 0m)
  2. Complete the exercise files (optional)
  3. Take four low-light photographs.
    • One should be a sharp photograph that focuses on a static object, like a building or statue.
    • The second photograph should showcase moving objects, like cars or running water.
    • For the third photograph, take a moody portrait of a friend and use high ISO settings to your advantage.
    • The fourth photograph should explore using external light sources, like a Speedlite flash. (Please note, if you don’t have the equipment to take this last photograph, you may leave it out.)