Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.
Look at the Core Interview Questions on page 103 and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.
Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.
Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.
- Refer to the Brand Brief Schematic on p.121 and write, in detail, the following about your client from Assignment 1:
- Vision and mission
- Key products or services – list these in detail
- Key competitors – list three
- Competitive advantage
- Key stakeholders
- Value proposition
- Target market
- Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet.
Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented
> 00 – Design Journey – Start Date: 3 January 2017 Due Date: 9 January 2017
> 01 – Graphic Design 3 – Start Date: 9 January 2017 Due Date: 24 February 2017
> 02 – Strategic Design – Start Date: 13 March 2017 Due Date: 31 March 2017
> 03 – Photography 3 – Start Date: 27 February 2017 Due Date: 10 March 2017
> 04 – Graphic Design 4 – Start Date: 4 September 2017 Due Date: 20 October 2017
> 05 – Photography 4 – Start Date: 15 May 2017 Due Date: 26 May 2017
> 06 – Motion Design – Start Date: 29 May 2017 Due Date: 1 September 2017
Semester Project 3 – Start Date: 2o March 2017 Due Date: 5 May 2017
Portfolio 3 – Start Date: 20 March 2017 Due Date: 12 May 2017
Portfolio 4 – Start Date: 25 September 2017 Due Date: 15 December 2017
Project Exam 4 – Start Date: 25 September 2017 Due Date: 8 December 2017
Project Description & Schedule – Due Date: 13 October 2017
Graphic Design 3 (FM2GD3111)
Module summary: This module focuses on both esthetics, technical aspects and history within the design process, and communication processes towards different media styles for layout. The goal is to see the students work in a broader context, and give the students analytical skills to both practical and technical work. The combination of color and typography is more complex regarding print.
Continue reading “Module Summaries – 3rd. Semester”
For this activity your goal is to create a spacious, full-color, visualization of the Graphic Design course structure. The level of detail, and structure, is up to each student.
The point of creating this infographic is for you as a budding designer to reflect on you current skill level and where you want to be heading.
It is possible for you to use any type of tools to create this visualization – even 3D software.
Continue reading “Mandatory Assignment 00 – Design Journey”
You are to shoot a minimum of one image for each of the topic listed below. Remember to plan and space out your shoots and show this in the reflection note.
- Night Photo – hint: slow sync
- Freeze water – hint: fast shutter speed
- “Misty / veil” – hint: slow sync
- The golden section – hint: composition
- Motion – hint: shutter
- Contrast – hint: dark-light, big-tiny
- Low key or high key – hint: exposure
- Curves and lines – hint: composition
- Drawing with Light – hint: slow sync
- Depth – hint: first, middle and background
The images can be cropped, but not manipulated. Continue reading “Mandatory Assignment 01 – Photography”
In this Assignment we were asked to design layout for a cookbook. The page format should be 200 mm wide by 260 mm high with 3 mm bleed. We should use two different fonts, one serif and one sans serif.
We received an attachment with text and pictures which the book should contain. Continue reading “Mandatory Assignment 04 – Layout”
In this assignment we were asked to design a logo for a new chocolate brand. We can choose one of the target grous, which is: Teenagers or Women in their 30s.
The new chocolate brand called “Delight” needs a logo. It should be simple, easily recognizable and timeless. It should contain the brand name and a symbol/figure/ornament and not more than 2-3 colors.
I decided to chose the second target group which is the Women in their 30s.
Therfore my logo should be simple and elegant with a hint of femininity. Continue reading “Mandatory Assignment 02 – Logo”