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Week 13 – A personal survey & Preparing for Brand Development

Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.

Step 1

Look at the Core Interview Questions on page 103 and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.

Step 2

Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.

Step 3

Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.

  1. Refer to the Brand Brief Schematic on p.121 and write, in detail, the following about your client from Assignment 1:
    1. Attributes
    2. Vision and mission
    3. Key products or services – list these in detail
    4. Key competitors – list three
    5. Competitive advantage
    6. Key stakeholders
    7. Value proposition
    8. Target market
  2. Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet.

Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented

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Week 5 & 6 – Typography

Question 1

  1. Define the term “typography” in your own words.
    Typography is the art of arranging words and letters and their relation to each other.
  2. Write a few sentences explaining what typography is not.
    Typography is not handwriting, graffiti, lettering, carving letters into stone or wood by hand, sign-writing and building letters out of matchsticks.
  3. Find a case study on typeface development on the Internet (similar to the ones in Addendum A). Explain which medium (small format printing, large format printing, mobile devices, etc.) the font developed is best suited for and why. Keep legibility, size and style in mind.
    “The Making of Magasin” by Laura Meseguer
    Magasin designed by Laura Meseguer is based on fluid handwriting typefaces.
    This font is best suited for magazine headlines, brands and packaging. The wavy shapes and handwriting style make it difficult and rather tiring for a reader for use in long paragraphs.

Question 2

  1. Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
  2. Keep this diary within a research folder or sketchbook. You should be prepared to use photography, photocopying and other means where necessary to evidence what you find, as well as collecting first-hand examples of typographic design.
  3. Make notes or comments to reflect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?
  4. Choose two examples of design that you have collected that you consider to have either good or bad qualities. Try to analyse these further in terms of their typography. Can you identify the typefaces being used? Does the typography communicate successfully? If so, why? If not, why not?

Question 3

  1. Complete the exercise files that came with the Lynda video Indesign Typography. Upload them to WordPress.
  2. Use your design software to design a newspaper front page. Pay special attention to typography (size, leading, column width, etc.).
    the newspaper - week 6.jpg
  3. Use your design software to design a double-page spread (DPS) for your favourite magazine. (Look at an example of a DPS here.)
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Important Dates GRA 2

Mandatory Assignment:
00 – Design Journey  – Start Date: 3 January 2017 Due Date: 9 January 2017
 01 – Graphic Design 3 – Start Date:  9 January 2017  Due Date: 24 February 2017
02 – Strategic Design – Start Date: 13 March 2017  Due Date: 31 March 2017
03 – Photography 3 – Start Date: 27 February 2017  Due Date: 10 March 2017
04 – Graphic Design 4 – Start Date: 4 September 2017 Due Date: 20 October 2017
05 – Photography 4 – Start Date: 15 May 2017 Due Date: 26 May 2017
06 – Motion Design – Start Date: 29 May 2017 Due Date:  1 September 2017

Semester Project 3 – Start Date: 2o March 2017 Due Date: 5 May 2017
Portfolio 3 – Start Date: 20 March 2017 Due Date: 12 May 2017

Portfolio 4  – Start Date: 25 September 2017 Due Date: 15 December 2017
Project Exam 4  – Start Date: 25 September 2017 Due Date: 8 December 2017
Project Description & Schedule – Due Date: 13 October 2017

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Module Summaries – 3rd. Semester

Graphic Design 3 (FM2GD3111)

Module summary: This module focuses on both esthetics, technical aspects and history within the design process, and communication processes towards different media styles for layout. The goal is to see the students work in a broader context, and give the students analytical skills to both practical and technical work. The combination of color and typography is more complex regarding print.


Continue reading “Module Summaries – 3rd. Semester”

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Mandatory Assignment 00 – Design Journey


For this activity your goal is to create a spacious, full-color, visualization of the Graphic Design course structure. The level of detail, and structure, is up to each student.
The point of creating this infographic is for you as a budding designer to reflect on you current skill level and where you want to be heading.
It is possible for you to use any type of tools to create this visualization – even 3D software.

Continue reading “Mandatory Assignment 00 – Design Journey”

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Mandatory Assignment 05 – Product Website – Part 1

GRA 1 Mandatory Assignment 05 – Product Website
Subject Web Design GRA 105
Learning outcomes
  • Provide students with knowledge of use of typography and colors for screen based media.
  • Provide students with knowledge of basic scripting and coding for online media.
  • Provide students with practical skills and knowledge of tools used in working with screen based media (production and editing of web pages).
Theme HTML, CSS, Screen based design
  • Pencil, paper etc.
  • Photoshop, Illustrator, Indesign, other software
  • Notepad, TextEdit, etc.
  • Adobe Dreamweaver
Brief This mandatory assignment is divided into two parts. It runs over 10 weeks. Part 1 is due in the end of week 23, and part 2 is due at the end of week 31.

A local bakery has hired you, as they are launching their latest bakery product. They are in need of a stand-alone campaign website. (not part of their brand website)

You are in charge of their conceptual development, and web marketing for this product.


Part 1: Conceptual development, marketing and front-end web design

Before you begin, define the target audience. Be aware of your product, the idea, and how to market it before you begin the front-end design.

To represent the product you are also given the task of photographing product images to be used for the front-end design. These images are a small part of the evaluation; focus mainly on the front-end design.

Remember that in the front-end design, the site doesn’t have to work. Bear in mind technical issues of Part 2, but focus on the appearance.

Part 2: Web Development: Back-end design.

Now it’s time to develop the web site, by building it with HTML and styling it with CSS.
The site will consist of the following elements:

    1. Index home page (index.html)
    2. About page, containing information about the product (about.html)
    3. Contact page, providing contact information (contact.html)
    4. External style sheet (style.css)

These are the minimum requirements. You may have more pages and elements if you wish.

When you are done building your site, upload it to your webhosting area.

Evaluation Front-end design: 30%

Conceptual development, marketing and content: 20%

Back-end design: 30%

Report: 20% 


Part 1

Present the front-end design of the home page (mock-up) in a pdf-document, along with your sitemap and wireframe.

Lastly, include your report in the same file.

Submit onto Moodle at Mandatory Assignment 05 – Product Website Part 1

Filename: Gra1_Assignment_05_GRA105_part1_product_website_Name_Date.pdf

Part 2

Upload to webhosting area by FTP:

  • 3 HTML pages
  • 1 style sheet, CSS
  • Pictures, graphics and/or other assets used on web site.

Submit onto Moodle at Mandatory Assignment 05 – Product Website Part 2:

  • Report which clearly includes the link to the website. (The website itself is not to be submitted on Moodle.)
  • Build on your report from part one of this assignment, so that everything is included in your part two report.

Filename: Gra1_Assignment_05_GRA105_final_product_website_Name_Date.pdf


Part 1

Friday before 16.00 at Academic Week 23.

Part 2

Friday before 16.00 at Academic Week 31.

PDF with front – end design.